posted in Content marketing
Content Marketing Show 2014: The psychology of storytelling with Steve Masters
The Red Rocket Media team is heading over to Brighton tomorrow for 2014’s second Content Marketing Show, which is taking place at the Dome. Previously held in London, this November is the first time the show has taken place outside the capital. It’s the perfect chance to catch up with other content marketers and digital experts from across the country.
With 13 talks running across the day, we’re looking forward to meeting like-minded professionals, gaining insights on the latest trends in content marketing and imparting some of our own knowledge and experience. Our very own Steve Masters will be hitting the stage with his talk ‘Storytelling tips for you to remember remember’.
Tying in rather nicely with the show taking place on Guy Fawkes Night, Steve will be exploring the psychology behind storytelling, offering tips on how to make content more memorable.
At July’s show, Steve took to the podium discussing ‘How a journalistic approach and magazine mindset can improve brand content’, covering interview tips, how to get a great story from an interview and look out for soundbites.
This time, rather than looking at what is a good story Steve says this talk “is not about how to tell a story or find a story, it’s about how to make a story more memorable and tap into the subconscious of your reader.”
The presentation is a light-hearted look at rhymes, marketing slogans and what makes them so memorable. Steve will begin his talk with a focus initially on the ‘Remember remember the 5th of November’ rhyme which observes the gunpowder plot, ensuring we never forget it.
Repetition is a frequently used tool to help make things more memorable; for example ditties like “Beans means Heinz” and “Have a break. Have a Kit-Kat” are all imprinted on our brains. He will look at ways to incorporate these ideas into content, for example when writing catchy headlines.
Steve says: “While storytelling is widely accepted as a great way to push emotional buttons, talking to the heart of your customer, a story in itself is not intrinsically powerful.
“There are some tricks to consider in storytelling that can help to make your message more memorable. Stories carry moral messages or sentiment, but what makes these memorable is the tricks that tap into our cognitive code.”
He’ll be looking briefly into the psychology of why repetition is the key to locking things into your memory banks and how this can be incorporated into good content marketing, offering actionable tips along the way.
If you’re not going to the show, but still want to keep informed, we’ll be live blogging all day from the show, covering talks from the likes of Nadia Barmada at Getty Images and Max Wilson from the University of Nottingham. If you are attending, then pop along to our stand for a chat.