Last Friday (May 31st), a few members of the Red Rocket Media crew and hundreds of other content marketing enthusiasts descended upon the Institute of Education in London to attend the second annual Content Marketing Show. The brainchild of BrightonSEO … Continue reading
Category Archives: Evergreen Content Blog
To get more sales, focus on what you do, not who you are
Do customers want to wade through an essay that tells them your history, and how you started the company? Do they really care what process led you to starting out in business? Continue reading
Remarketing via evergreen content: how to commercialise your blog traffic
Evergreen content plays an integral role in any content marketing strategy. Why? Because it brings in a sustained volume of new visitors long after publication. We know that evergreen, industry news and blogs are very good at attracting new visitors, … Continue reading
Evergreen content – how to write articles that last
The best mix of content you could produce would be a frequent and regular stream of truly evergreen content. In reality, a mixture of news and evergreen is a good combination. Understand, though, what you are trying to get from both. Continue reading
Evergreen content is your core message
A content strategy tends to benefit from a spot of variety – of themes covered and channels/media explored – but sometimes you need to come back to your core message, which provides great fodder for those longer and more in-depth … Continue reading
5 evergreen articles that STILL drive traffic to our website
As the Marketing Manager for a social media agency, I’m always keeping a keen eye on what content is driving traffic to our website – after all, if we’re not getting a return on the content that we’re publishing, then … Continue reading
Is Glee an unlikely hero of content marketing?
Here at Red Rocket Media HQ, we’re all big fans of ‘Glee’… Well, maybe not all of us, but I for one love it (and I happen to know a few others that secretly do). It isn’t just Sue Sylvester’s … Continue reading
Emergency! Don’t let your content flatline [Infographic]
Over the past 13 years, the average attention span of a human being has dropped from 12 to 8 seconds. A drop of 4 seconds may not sound like a lot, but when the success of your content depends on … Continue reading
An Easter recipe for excellent content
Sometimes there is simply no need to agonise over producing the perfect content – just deliver something relevant and useful, then set up your sales process to complement it. That process was characterised beautifully in an exchange with my future … Continue reading
The what, why and how of rel=author [infographic]
Authorship, author rank, that author thing Google did… Whatever you want to call it, the rel=author tag has been the subject of many a blog over the past six to twelve months. Whilst most of these are really useful and … Continue reading