We have all seen content that has gone viral. Sometimes it is a cute or embarrassing picture, sometimes a gorilla playing the drums or a guy on the beach talking about aftershave that the senior male members of the family … Continue reading
Category Archives: Content Promotion Blog
Google author bios: how do the changes affect you?
Google has recently changed how author bios are displayed in the search results, making the layout of pages which have authorship assigned to them different and removing the “More by” author link. However, does this change mean that authorship is … Continue reading
Content published? Now complete this checklist to get it seen
Creating and publishing content is only half of the job as the role of a digital marketer. Your next goal is to get that content seen, so having a checklist comes in handy to make sure you don’t miss a … Continue reading
How Rel=Publisher can help your social media marketing
Following on from Deborah’s infographic about Rel=Author, I thought I’d write a blog about how Rel=Publisher can help your social media efforts, increase brand awareness and raise the profile of your website. What is Rel=Publisher? Before I explain Rel=Publisher, it … Continue reading
Hello? Is anybody out there?
I watched one of our brand journalists, Ashley Curtis, speak at an event last week about the role of content within an overall marketing strategy. It was a great speech and proved that to be successful in the content marketing … Continue reading
How to create content that encourages audience participation
It’s all very well producing a raft of content, but you need that work to resonate with your audience. Satisfactory content can result in a boost in rankings and an increase in traffic but great content inspires interaction and ultimately, … Continue reading
How-to: Using content marketing to prove the value of charity [infographic]
It’s no secret that these days, it’s harder for companies around the world to attract new prospects – mostly due to the financial strain we’re all under. However it isn’t just B2B or B2C companies that this is a problem … Continue reading
10 content promotion tips to help you get more traffic
PR professionals think about the promotion before they think about the content. If you adopt that mentality, your editorial planning will go from just ‘content’ to ‘marketing content’. Continue reading
Food for thought: Achieving engagement via user-generated content
Two of the main challenges content marketers face are producing the right amount of content and also producing content that engages their target audience. Time, resource and money all play a part in this… but it doesn’t have to be … Continue reading
Increasing the shareability of your content on social media
It’s a lesson we’re all taught when growing up: share and share alike. Things are no different in adult life. We’re all encouraged to share our wealth – be that time, generosity or, in our industry’s case, content. However in … Continue reading