| Red Rocket Media

About Steve Masters

Steve started professional life as a magazine journalist, working on music magazines and women's titles before becoming a web editor in 1997, then joining MSN to work purely in online publishing. Since 1999 he has worked for and consulted to a broad range of businesses about their online marketing. Steve is a Campaign Delivery Manager for Red Rocket Media.

The good and the bad of links within content

Posted on May 22, 2013 by Steve Masters

The only time you should ever add a link to a page hoping for Google benefit is when you are also adding value for the reader. Put users first and Google second. Continue reading

How to use Analytics to identify your strongest content

Posted on May 21, 2013 by Steve Masters

In this article I will show you, quickly, how to use Google Analytics to identify the content that is working for you. All instructions here relate to Google Analytics navigation. Continue reading

How more content boosts business results

Posted on May 15, 2013 by Steve Masters

A well-planned and diligently executed content marketing strategy can bring you more meaningful traffic – in other words, more visits from more people who are more likely to buy from you. Continue reading

To get more sales, focus on what you do, not who you are

Posted on May 8, 2013 by Steve Masters

Do customers want to wade through an essay that tells them your history, and how you started the company? Do they really care what process led you to starting out in business? Continue reading

Is your content breaking the law?

Posted on April 29, 2013 by Steve Masters

This article is for the benefit of everyone who doesn’t know anything about copyright, as well as for everyone who thinks they know but who have never really looked into it. Continue reading