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About Joe Elvin

Joe joined Red Rocket Media as a brand journalist in early 2011 having already gained years of experience writing for a variety of local newspapers. Having secured NCTJ accreditation and a multi-media journalism degree from Bournemouth University back in 2009, he writes regularly on content marketing techniques and developments, as well as broader topics affecting search marketing.

Why should I care about my personal brand?

Posted on May 7, 2013 by Joe Elvin

Hi I’m Joe. I’m not looking for a new job and my current boss already knows how awesome I am. These were the two reasons I didn’t used to give a squirt about my ‘personal brand.’ How closed-minded was I? … Continue reading

Pinterest: perfect for Christmas shopping

Posted on November 1, 2012 by Joe Elvin

Ah Christmas. It’s the most wonderful time of the year – or at least that’s what the famous carol from the late Andy Williams will have you believe. In reality, however, we’re actually coming towards the time where anyone in … Continue reading

Why the meerkats shouldn’t fear Google just yet

Posted on September 17, 2012 by Joe Elvin

Thought of the day… Google might have some awesome search engine rankings to support their delve into car insurance comparison, but the industry’s top dogs shouldn’t be worried just yet. Continue reading