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About Deborah Bates

As Red Rocket Media's token Scot, Deborah manages the creation and delivery of multi-channel content marketing strategies for a portfolio of 50+ clients. She came to the company back in 2010, after graduating with a degree in creative writing and building several years' experience as a writer/editor. As well as managing her campaigns and creating lovely content for the company, Deborah contributes to a range of guest blogs - including iMedia Connection, B2B Marketing, The Wall, Marketing Magazine and Social Media Today. Outside of work, she mostly likes eating cheese, listening to Eric Clapton and reading the news. Connect with Deborah on Twitter or Linkedin.

Is Glee an unlikely hero of content marketing?

Posted on April 10, 2013 by Deborah Bates

Here at Red Rocket Media HQ, we’re all big fans of ‘Glee’… Well, maybe not all of us, but I for one love it (and I happen to know a few others that secretly do). It isn’t just Sue Sylvester’s … Continue reading

Emergency! Don’t let your content flatline [Infographic]

Posted on April 9, 2013 by Deborah Bates

Over the past 13 years, the average attention span of a human being has dropped from 12 to 8 seconds. A drop of 4 seconds may not sound like a lot, but when the success of your content depends on … Continue reading

Video content: How Save the Children and Irn-Bru got it right

Posted on April 5, 2013 by Deborah Bates

Yesterday, Marketing Week revealed the ten most popular adverts viewed on YouTube in March. These included everything from Fiat’s rapping Dad, lamenting the loss of his freedom to Pepsi’s hilarious test drive punk-out. Two of the videos in particular sparked … Continue reading

Tesco and a tale of personalised content

Posted on March 22, 2013 by Deborah Bates

I have a confession to make. Last week, the most valuable piece of content I received was from a supermarket – Tesco, to be precise. Glossing over the sad fact that receiving money-off vouchers for my groceries was the highlight … Continue reading

Instructographics: What are they and why should brands utilise them?

Posted on March 15, 2013 by Deborah Bates

Just as the world was getting used to the humble infographic, its long-lost sister showed up… Behold, the almighty instructographic! For those wondering what this is, the clue is pretty much in the name. Whilst infographics typically display information and … Continue reading

The what, why and how of rel=author [infographic]

Posted on March 7, 2013 by Deborah Bates

Authorship, author rank, that author thing Google did… Whatever you want to call it, the rel=author tag has been the subject of many a blog over the past six to twelve months. Whilst most of these are really useful and … Continue reading

Up in the air: Content in the travel and tourism industry [infographic]

Posted on February 22, 2013 by Deborah Bates

Listen up, readers. How many times have you consulted TripAdvisor or similar review sites before making a booking with an airline, hotel or restaurant? How many times have you scoured the Lonely Planet website before settling on a destination, or … Continue reading

Why content is at the heart of digital marketing [infographic]

Posted on February 14, 2013 by Deborah Bates

Content is at the heart of all digital marketing. Fact. It contributes to successful SEO and social media campaigns, as well as even helping to generate more leads for sales teams. Don’t believe us? Get all loved up with our … Continue reading

How-to: Using content marketing to prove the value of charity [infographic]

Posted on February 8, 2013 by Deborah Bates

It’s no secret that these days, it’s harder for companies around the world to attract new prospects – mostly due to the financial strain we’re all under. However it isn’t just B2B or B2C companies that this is a problem … Continue reading