Fear is something that often holds us back; whether that’s fear stemming from a personal perspective (like doing a bungee jump), or fear from a corporate perspective – such as taking a leap into the world of content marketing and … Continue reading
Social & Content Marketing Blog
Facebook updates: Hashtags and filtering Pages in the Newsfeed
I’m including two updates I have spotted recently over in the land of blue – hashtags being enabled and users having the ability to control how often Pages show up in their Newsfeed. The latter is rather interesting as it … Continue reading
Why buying Facebook fans is a bad idea
I’m sure you will have seen countless services that offer to furnish your new company Facebook or Twitter page with hundreds or even thousands of new followers/fans for a cost. It seems very tempting to chuck a relatively small amount … Continue reading
Branded storytelling: Top tips from Pedigree Chum
Every week, I sit down to watch ‘For the Love of Dogs’… And every week, my other half says he doesn’t know why I put myself through it. It’s an eye-watering, heart-wrenching show wherein Paul O’Grady visits the thousands of … Continue reading
Content marketing is about people, not SEO
Search engines are looking for signals that content is created by real people and read by real people. Continue reading
What is content marketing and why should I care about it? (for beginners)
Let me start off by saying that content marketing is not selling. Successful content marketing does lead to sales and can certainly be seen as a single, measurable metric that, when accurately tracked through data, does deliver substantial return on … Continue reading
Seeking to control the (social media) climate – a fool’s errand?
Trying to control the social media climate around a brand can often feel like attempting to influence the British weather – with all the frustration and disappointment that this entails. But don’t let your reaction be to give up and … Continue reading
How to optimise content marketing with images
There are lots of ways to use images in your content and lots of ways to optimise how you use them. Here’s a fairly detailed guide to some of these ways. Continue reading
How social media can help kick-start your SEO
If you have spent any time listening to Google’s Matt Cutts, you would think his general ethos of writing some great content and getting it linked to sounds so simple. In practice, if you play by the Google Webmasters Guidelines … Continue reading
What type of content do you need for your site?
Content, content, content. Yes, the word ‘content’ is being banded about like some kind of must-have fashion accessory in the world of digital marketing. However, cynicism aside, there is nothing truer than the (new) adage that ‘quality content’ is what … Continue reading