posted in Content Marketing Strategy

What kind of content marketer are you?

what-kind-of-content-marketer-thumb

Wednesday, August 27th, 2014, by

Content marketing is a fast-moving industry and successful marketers need a full quota of diverse skills in order to keep up with ever-changing trends and audience preferences. While… Read more

 
Ask the journalists

Tuesday, August 26th, 2014, by

Evergreen articles tend to take the form of how-to guides, tips, advice pieces and check-lists. As their name suggests, they have a much longer shelf-life than news-related content and… Read more

 

posted in Content Marketing Strategy

Can you ‘wow’ your audience for just five seconds?

wow-your-audience

Wednesday, August 20th, 2014, by

According to Yankelovich Consumer Research, in 1970, the average person was exposed to approximately 500 marketing messages each day. In the 1990s, this increased to 5,000 and today the figure is… Read more

 

posted in Content marketing

A journalist’s guide to fact checking

fact2

Friday, August 15th, 2014, by

One of the most important parts of editing is fact-checking. If you write something, and not everything in it ends up being totally accurate, people will notice and you will be called out on… Read more

 

posted in Content marketing

9 1/2 agency myths that need busting!

9-half-myths-agencies

Thursday, August 7th, 2014, by

I apologise in advance for butchering Bill Shakespeare, but this needs to be said: To outsource your content and social media marketing to an agency, or tackle it… Read more

 

posted in Content Marketing Strategy

What role do videos play in your content portfolio?

Ask the journalists

Thursday, July 31st, 2014, by

With YouTube often referred to as ‘the number two search engine in the world’ and a third of all online activity apparently being spent watching video (via Digital Sherpa), you’d be… Read more

 
interview-round-up

Tuesday, July 29th, 2014, by

Interview content (content created off the back of interviewing influencers in your industry) is hugely overlooked by many companies, yet is one of the most powerful weapons in… Read more

 
media-law-guide

Tuesday, July 22nd, 2014, by

It’s safe to say that the days of content marketing being dismissed as little more than the latest industry buzzword are long gone. Now, companies from all over the… Read more

 

posted in Content Marketing Strategy

Key messages from the Content Marketing Show

cms-roundup

Friday, July 18th, 2014, by

The bi-annual Content Marketing Show took place yesterday in London and, as always, proved to be a great arena for attendees to bring themselves up to speed with… Read more

 
10-interview-tips

Thursday, July 17th, 2014, by

At Red Rocket Media, we adopt a magazine mindset when it comes to your content marketing. We know from experience that, when you think like a publisher, you get… Read more

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