posted in Content Marketing Strategy

What role do videos play in your content portfolio?

Ask the journalists

Thursday, July 31st, 2014, by

With YouTube often referred to as ‘the number two search engine in the world’ and a third of all online activity apparently being spent watching video (via Digital Sherpa), you’d be… Read more

 
interview-round-up

Tuesday, July 29th, 2014, by

Interview content (content created off the back of interviewing influencers in your industry) is hugely overlooked by many companies, yet is one of the most powerful weapons in… Read more

 
media-law-guide

Tuesday, July 22nd, 2014, by

It’s safe to say that the days of content marketing being dismissed as little more than the latest industry buzzword are long gone. Now, companies from all over the… Read more

 

posted in Content Marketing Strategy

Key messages from the Content Marketing Show

cms-roundup

Friday, July 18th, 2014, by

The bi-annual Content Marketing Show took place yesterday in London and, as always, proved to be a great arena for attendees to bring themselves up to speed with… Read more

 
10-interview-tips

Thursday, July 17th, 2014, by

At Red Rocket Media, we adopt a magazine mindset when it comes to your content marketing. We know from experience that, when you think like a publisher, you get… Read more

 

posted in Content marketing

Content Marketing Show | Liveblog

 

Thursday, July 17th, 2014, by

Today we are live blogging at the Content Marketing Show in London. You can follow live chat on #contentmarketingshow but keep an eye on this page to follow… Read more

 
Ask the journalists

Tuesday, July 8th, 2014, by

As advocates of  ‘thinking like a publisher’ when it comes to content marketing, we write a fair amount of interview-style articles for our customers ie. we identify influencers… Read more

 
facebook-dollar-before-user

Wednesday, July 2nd, 2014, by

You can’t fail to notice the changes to Facebook over its relatively short life. The most notable of these is the company’s never ending quest to turn the… Read more

 
top-of-funnel-content

Wednesday, June 25th, 2014, by

We recently exhibited at Marketing Week Live at Olympia in London - we had a really cool screen on our stand where we played a game called #GuessMySketch. It was  just a bit of… Read more

 

posted in Content Marketing Strategy

What is the value in publishing industry news articles?

Ask the journalists

Tuesday, June 24th, 2014, by

More often than not nowadays, we go online to discover the news as that’s where it breaks first. However, it’s not just the traditional publishing houses that are delivering it… Read more

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