posted in Content marketing

Word of the week: Curmudgeonly #lovewords

Word of the week: Curmudgeonly #lovewords

Tuesday, September 23rd, 2014, by

I don’t know about you, but my favourite word changes a lot, usually in accordance to whatever I’ve heard being used recently. Recent adverts for Channel 4 tech show… Read more

 

posted in Content marketing

Common writing mistakes. Oh, how common!

Common writing mistakes. Oh, how common #lovewords

Friday, September 19th, 2014, by

The great thing about writing is that you can play with language, syntax, tone of voice etc – but there are rules to follow in terms of spelling,… Read more

 
Slang in the dictionary: totes amaze or an utter disgrace?

Wednesday, September 17th, 2014, by

The English language is a complex, yet beautiful thing. It’s notoriously difficult for non-speakers to learn, with its irregularities and inconsistencies, but which other tongue gives you words… Read more

 
Word of the week: bouncebackability #lovewords

Tuesday, September 16th, 2014, by

Like most writers, I have a number of favourite words, but the one that stands out most is perhaps the simplest and most logical of all. Its origins… Read more

 

posted in Content Marketing Strategy

11 of the best advertising slogans #lovewords

11 of the best advertising slogans

Wednesday, September 10th, 2014, by

You’re more susceptible to advertising than you think. We needn’t have mentioned the companies behind the ad slogans we’re highlighting in the listicle – you’ll have heard them… Read more

 

posted in Content marketing

Word of the week: Sesquipedalian #lovewords

Word of the week: Sesquipedalian #lovewords

Monday, September 8th, 2014, by

As a lover of both words and irony, some of my favourite words are those which manage to fall between these two stools. Oversimplification is a prime example,… Read more

 
What marketing jargon would you put in Room 101?

Wednesday, September 3rd, 2014, by

Being content marketers, we love words. Beautiful words that go beyond merely communicating meaning, but evoke feelings, sounds and even smells; tantalising all of the senses, not just the eyes. ‘Recalcitrant’, ‘tabernacle’ and ‘gelatinous’… Read more

 
Secret Cinema: lessons to take back to the future

Tuesday, September 2nd, 2014, by

My favourite film of all time is the Robert Zemeckis classic Back To The Future. In my opinion it’s one of – if not the – best time-travelling… Read more

 

posted in Content marketing

Word of the week: Flabbergasted #Lovewords

Word of the week: Flabbergasted #lovewords

Tuesday, September 2nd, 2014, by

Through September, we’re going to be having some fun with words. After all, as a company full of journalists, they occupy our minds every minute of the day. So… Read more

 
Social media and reputation management: the modern day word of mouth

Monday, September 1st, 2014, by

The world has changed since the days when businesses could get ahead with no more than referrals from existing customers and word of mouth. Chinese whispers have their… Read more

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