day-in-the-life-of-journalist

Tuesday, April 15th, 2014, by

Okay, it’s time to set the record straight. While our job title might contain the word ‘journalist’, I can absolutely, undeniably confirm that we were not involved in… Read more

 
Ask the journalists

Monday, April 7th, 2014, by

As you probably know, here at Red Rocket Media HQ, we have a big team of professional journalists that create heaps and heaps of content for our customers… Read more

 

posted in Content Marketing Strategy

Three awesome examples of B2B brand storytelling

B2B_brand_storytelling

Friday, April 4th, 2014, by

There is a misconception that brand storytelling falls mainly under the remit of B2C businesses. It’s simply not true. Not only can B2B businesses weave an intricate tale… Read more

 
daily mail

Friday, March 14th, 2014, by

It’s one of the most popular sites in the world and a guilty pleasure for pretty much every office worker; so how does Mail Online capture – and… Read more

 
boring-your-audience

Friday, March 7th, 2014, by

Such is the frequency that fresh content is distributed across the world wide web, brands are now constantly engaged in a battle to keep their pieces relevant and interesting. Still, the ever-increasing output of their producers… Read more

 
journalists-better-placed-in-content-marketing

Wednesday, March 5th, 2014, by

The ways in which people consume content have changed pretty drastically in the last few years. With most printed media now available in digital format too, an increasing… Read more

 

posted in Content Marketing Strategy

How much should you spend on content marketing?

how-much-spend-on-content-marketing

Wednesday, February 26th, 2014, by

As per most marketing activities, estimating how much your company should spend on content is a bit like estimating how many sandwiches you’d need to feed all your… Read more

 
too-niche-for-content-marketing

Wednesday, February 12th, 2014, by

Selling the idea of content marketing to big brands is seen as a comparatively easy prospect in the grand scheme of things. They already have budgets stretching into the… Read more

 
too-technical-for-content-marketing

Tuesday, February 4th, 2014, by

We all know that content is an essential component of great digital marketing. In order to become the jewel in Google’s eye (other search engines are available), it… Read more

 

posted in Content Marketing Strategy

Three Wise Men Tip Nine: How to write articles quickly

Wednesday, January 29th, 2014, by

Time is the enemy of most people – or lack of time, to be exact. The problem many people have is that content takes time, so it often… Read more

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