FRESH, SHAREABLE CONTENT

Welcome to Red Rocket Media, specialists in content marketing. We provide our customers with on-trend, commercially-neutral content such as industry news articles and evergreen features for them to publish on their websites, social media platforms, blogs and in their newsletters.

Why do we do this? Because your prospects, customers and the search engines are demanding it. If you’re not publishing the right kind of content, they will not find you.

Your prospects and customers no longer call your sales people when they are researching solutions, they simply go online. They are seeking out content that educates, content that helps them make informed purchasing decisions, content that has been endorsed and shared by people within their online social-spheres.

If your company is the one publishing that content, each time it is read, you gain industry credibility and increase brand awareness. Each time it is shared, it drives traffic to your website, creates another inbound link and enhances your search rankings. The crucial element is publishing the right kind of content: that’s where we come in

NEWS

Ford fires shot at GM after social media pull-out

May 17th 2012, by Richard Towey

Following General Motors' (GM) social media budget reduction, fellow car manufacturer Ford has fought in the corner of the platform, stating ...

Paywalls could entice consumers into paying for content, claims report

May 17th 2012, by Ashley Curtis

Consumers may not be as adverse to paying for content as people might think, as a new report suggests that ...

BLOG

How to measure social media lead generation

May 17th 2012, by Michelle Hill

This is my third post in our ‘how to measure your social media objectives’ series, the first two being: How ...

Citizen journalism: Friend or foe?

May 15th 2012, by Deborah Bates

The rise of social media networks, particularly Twitter, has led to a new term being coined within the world of ...

SERVICES
Why us?

At Red Rocket Media, we have an in-house team of qualified journalists who are skilled at writing the kind of news articles, feature articles and industry content that your prospects and customers are now looking for. Their exceptional writing skills enable them to produce consistently high quality articles that educate, entertain and inspire people to share.

Unlike other companies, we don’t just assign one journalist to your business as we believe diverse styles and outlooks can add interesting dimensions to your content. Instead, you will have a whole team of journalists at your disposal, working as an extension of your marketing department.
The high quality content we produce works hard for our customers and is one of the main reasons they stay with us. Unlike other agencies, we don’t tie our customers into 12 month contracts – with a customer retention rate of 98%, we simply don’t need to.

Our content marketing services

Our news content marketing service provides you with a regular supply of industry/topic-related news articles (not company news) which are typically 200-300 words in length, optimised with your keywords and subject to a strict editorial process. News content marketing is becoming increasingly popular especially given that news articles are the most shared form of content on social media: 78% of internet users go online for news and 47% of tweets are news related.

Our evergreen content marketing service provides you with more in-depth features such as ‘how-to’ guides and check-lists. Evergreen articles play an important role in your content marketing strategy and are very effective at nurturing your prospects through the buying cycle. They have a much longer life span than news and can drive traffic to your website for months even years to come.

If you are looking to develop a strong presence across your social media platforms, our social media content marketing service will help you achieve just that. Our journalists are skilled at writing articles that people want to share which is now a highly influential factor in Google’s search results. If you’re new to social media, we’ll even create your profile pages for you!

Blogging is one of the most effective forms of content marketing. Studies show that 57% of companies that write a corporate blog obtain new customers through it. They also enjoy up to 55% more traffic and 97% more inbound links. Our blog content marketing service provides you with a fresh supply of valuable content, perfect for publishing through your blog and connecting on a more personal level with your audience.

Regardless of the type of content that you produce, there is little point in publishing it, if nobody can find it. Our content promotion service will ensure that your content achieves as much reach as possible, promoting it beyond the boundaries of your current online audience.

Companies that enjoy the highest levels of success with their content marketing will often attribute this to a strong content marketing strategy. Our strategic content marketing service incorporates all of the above with an additional layer of strategic input from one of our specialist strategy consultants. They will help you carry out a content audit, put together an editorial calendar and ensure that each piece of content adds value to your content portfolio.

Our microsite management service is perfect for businesses that need a website to support a specific campaign. Our in-house design and content teams will manage the design, build and on-going content maintenance of your microsite, ensuring that it drives results for the lifetime of the campaign.